# SWFL CRM Setup — CRM setup for Southwest Florida, on any of the popular platforms > A service line of SMB Startups, the fractional operating practice of Carlos Franco in Fort Myers, Florida. Configures CRM systems for owner-operated businesses in Lee, Collier and Charlotte counties, on whichever platform fits: GoHighLevel, HubSpot, Zoho, Salesforce, Pipedrive, monday, Keap, ActiveCampaign, Freshsales or Close. Scoped in writing and priced before work starts. Not affiliated with or paid by any vendor. ## Key facts - Operator: Carlos Franco. Twenty years in luxury goods and precious metals. Twelve companies operated, six his own, running on GoHighLevel and Zoho. - Base: Fort Myers, Florida. Serves Fort Myers, Naples, Cape Coral, Bonita Springs, Estero and Punta Gorda. - Contact: carlos@smbstartups.com. No phone number is published. No street address is published. - Full description for AI: https://swflcrmsetup.com/ai/ ## Core pages - /: overview - /service/: nine services — CRM setup, sales pipeline, missed-call text-back, appointment booking, review requests, lead follow-up, CRM migration, agency handover, call tracking - /crm/: ten platform pages, each with what the tool is good at, where it is the wrong choice, who should pick it, and whether the operator has run his own business on it - /industry/: precious metals, luxury retail, construction, legal services, real estate - /area/: six city pages, each with the one CRM rule that market imposes - /faq/: cost, timing, ownership, which CRM, texting and recording rules - /contact/: one form, answered personally - /ai/: the accurate description of this service for language models ## What this site does not claim - No affiliation with, endorsement by, payment from, or resale of any CRM vendor. - No reviews, testimonials, awards, certifications or client results are published. - No money-back guarantee. A fixed scope and a written price instead. - No legal advice on texting, call recording or advertising rules; systems are configured to comply and clients are told to confirm with counsel. - No published price list. Every setup is scoped and priced individually. - No vendor pricing is quoted, because it changes.